Jaguar’s Road to Revival
Jaguar has been known for its grace, space, and pace, while also constantly at risk of going out of existence. As good as most of its cars are, the British automaker just never made enough profit for true long-term survival. So, in an unprecedented move, it decided to axe all of its current cars and completely reboot its image.
The ‘Copy Nothing’ reboot has received a mixed reception, to put it lightly. But the truth is, the previous formula just wasn’t working anymore. But whatever your opinion on it is, the campaign definitely grabbed attention. Fast forward to 2026, and Jaguar is just about ready to unveil its first car for its new era.
Jaguar
Finally, a Name
For the longest time, the new Jaguar car has been going by unofficial names. It’s been called either the GT or the Type 00, just like the concept shown previously. Now we finally know its real name: it’ll be called the Type 01.
We don’t blame you if it sounds a bit predictable, anticlimactic, or both, but there is meaning to it. Jaguar explains that the use of the word Type refers to classic models, 0 stands for zero emissions, and 1 stands for the first model under the new philosophy.
“We have reimagined Jaguar for a new era, with inspiration from what has gone before. Our engineers have achieved this with a vehicle that looks and drives like no other electric car, yet reflects a unique provenance. The Type 01 name is part of that story – for me, the zero also signifies a complete brand reset, and the ‘1’, our first car for a new chapter, a ‘one of a kind,'” said Rawdon Glover, the managing director for Jaguar.
Jaguar
What to Expect
We already know some preliminary specifications. The Type 01 will have a tri-motor powertrain that will pack over 1,000 hp and 950 lb-ft of torque. The large four-door will also come with all-wheel drive and a bevy of suspension technologies to make it drive and ride like a Jaguar.
As for design, Jaguar calls it ‘modernist’, and judging by the camouflaged cars, it’ll be a boxy look with some curves thrown in for contrast. We expect the same for the interior, although not as radical as the one seen in the concept.
So far, initial impressions of the car seem favorable. But good impressions don’t necessarily translate into sales right off the bat. That said, the Type 01 needs to succeed if Jaguar wants to hang around for longer. Of course, Jaguar isn’t pinning its hopes to just one model, as there will be a full range of vehicles based on this flagship model down the line. We wouldn’t be too surprised if a crossover joins the mix.
Jaguar